Belif Opening Launch @ Sunway Pyramid
So, another fascinating Korean brand has arrived on Malaysia's shore a few weeks ago and they have decided to set their base at Sunway Pyramid.
Who Are They?
Belif, a Korean skincare brand that establishes its branding as the most truthful and sincere cosmetic brand that one could ever find in any skincare store. To support their branding strategy, Belif's tagline is known as 'Believe in Truth'.
The confidence of Belif derives from combining a 150 years traditional herbalist knowledge of Duncan Napier with today's Science to bring its customers the best possible results through the most necessary and safest possible way. They believe that they've found the solution to avoid using harmful synthetic substances such as synthetic fragrances, dyes, preservatives and animal origin ingredients. This was made possible through their long years of research of combining traditional herbalist knowledge and modern Science. They promises that their products' main ingredients derive purely from medical herbs.
Belif's Key-Selling Point
Belif's products focuses in advocating its customers with a simple 4-step skincare regimen (cleanser, toner, serum and moisturizer) rather than recommending the tedious 10-step Korean skincare regimen. Belif recognizes the importance of hydration and acknowledges many modern women's concern which results with the aim to provide its customers' skin with moderate to intense amount of hydration (depending on skin type). And due to their constant focus on hydration concerns, they've known to be be Korea's undisputed authority in hydration.
Top 5 Best-selling ProductsAqua Bomb, an ultra-lightweight and mineral oil-free product which was produced as a gel cream based. It is said to 'floods' the skin with a rush of refreshing hydration while it's mineral oil has the ability to instantly cool and refreshes the skin as well as minimizing the appearance of pores for a soft, smooth, supple skin. It is also said to help neutralizes skin-damaging free radicals, improves skin elasticity and minimizes the appearance of pores. This product is suitable for those who has a normal to combination skin types.
Moisturizing Bomb, was described as a 'comforting' moisturizing cream that provides the skin with intense and soothing hydration. It has also been clinically tested to be able to provide the skin up to 26 hours of moisture thus, this product is highly recommended for users that has a dry skin type.
Hungarian Water Essence, a lightweight serum that would instantly "recharge" your skin's lost hydration as the formula is said to contain a blend of apothecary herbs along with rosemary and lavender. This product would probably be one of the many that might actually smell pleasant though I did not really fancy the scent as I am not a fan of rosemary and lavender. It is best to pair this product off with the Moisturizing bomb if you are looking for intense hydration.
Classic Essence Increment, aside from the moisturizing bomb, this product has also been clinically tested to provide up to 26 hours of moisture while providing the skin with essential nutrients and vitamins to improve skin conditions that are dry and depleted complexion. Without a doubt, this is definitely suitable for normal to dry skin types.
Anti-Aging Essence, Acai berries are well-known in combating against early signs of skin aging, and with the combination of Calendula, which is a ultra-moisturizing ingredient, to users who's looking for a product that is able to provide abundance of moisture and nutrients that prevents the skin from aging, you should give this product a try.
My Thoughts
Belif's packaging and names are really simple yet eye-catching. I really fancy the Mask range's packaging due to the packaging's color and its names. Though most of the products' packaging looks extremely similar (except for the mask range) and the only way one can tell the difference would be the product's name, yet there's just something about its simplicity that attracts me to the brand by a lot. Also, with the exclusion of using any synthetic fragrances, bare in mind that the products will not contain any fruity or pleasant scent as most of it would have a really strong herb scent. Well, unless you love the scent of herbs, of course. Also, the store's design somehow reminds me of Khiel's and due to the familiar intuitive, I was really tempted to grab one of the products home to try them out.
So, do head on over to their store and be fascinated with the various kinds of products they have because I know I did.
For more information about the brand and products:
Head over to Belif's official site.
If there are any questions that is unattainable through their site, feel free to drop by at their store and I believe that their friendly staff will definitely provide assist you in any of your enquiries at:
G1.82A, Sunway Pyramid (New Wing), Blue Atrium,
Bandar Sunway, No. 3 Jalan PJS11/15,
46150 Petaling Jaya, Selangor.
More pictures from the grand opening.
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| With the lovely Miriam |
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| Elana and I believe's in truth! |
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| Sara, the photogenic girl from Born to Style the World |
With love,
Tara
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